2025
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ORIGINAL COMPOSTION
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PEPSI-CO
Tostitos — "Tradition Matters" Campaign
An original composition blending vintage tape drums, jazz, funk, and rock into a Tarantino-esque sonic landscape — gritty, cinematic, and alive. Built to evoke nostalgia while hitting with modern intensity, the track gave the Tradition Matters campaign a bold, distinctive sound that felt both timeless and immediate. The campaign ran throughout the NFL season, celebrating the rituals that define football fandom — the Lambeau Leap, Bills fans shoveling snow, the Cowboys' Thanksgiving game